#bethegeneration – Reasons to Take Action

In 2014, The San Diego LGBT Community Center launched the groundbreaking #bethegeneration campaign as an aggressive and strategic effort to end new HIV transmissions in San Diego in the next ten years.

The #bethegeneration campaign was prompted by the most clear and compelling medical evidence to date, which indicated that PrEP (pre-exposure prophylaxis) and PEP (post-exposure prophylaxis) medications can be extremely effective in preventing HIV transmission.

This game-changing information offers us a much-needed new opportunity to stop HIV as an epidemic — and we must act on it. 

The reality is that there are still 50,000 new HIV infections every year in the United States. Too many of those infections disproportionally impact the LGBT community.

We can change this!

When both the Centers for Disease Control and Prevention and the World Health Organization reported that use of PrEP and PEP medications can decrease a person’s HIV risk by up to 92 percent, we knew it was time for new and bold action.

While we studied the new medical information, we explored all the ways our HIV prevention efforts could be enhanced. Consequently, we came to the conclusion that with the determination and commitment of our community, we can #bethegeneration that ends HIV as an epidemic.

And this campaign became a reality.

#bethegeneration – The Campaign

The primary goal of the #bethegeneration campaign is to reduce the number of new cases of HIV in San Diego to zero by 2024.

To accomplish this, the #bethegeneration campaign will work to:

  • Stop the fear and stigma still too often associated with being HIV positive, which prevents people from testing and seeking treatment
  • Educate all San Diegans about the full range of medical treatment options now available to prevent HIV infection, including PrEP and PEP medications
  • Educate medical providers to make routine opt-out HIV testing more available
  • Help those living with HIV to receive the medical care and medicines needed to keep viral loads down so they are able to live long, healthy lives – and are less likely to transmit the virus
  • Advocate for public policies that give all people at risk for HIV full access to medical options to prevent and treat HIV
  • Strengthen HIV prevention and education efforts, including routine, easier access to PrEP and condoms, so that people can manage their sexual health without fear or shame
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