#bethegeneration – Reasons to Take Action

In 2014, The San Diego LGBT Community Center launched the groundbreaking #BeTheGeneration campaign as an aggressive and strategic effort to end new HIV transmissions in San Diego. Based on findings from both the Centers for Disease Control and Prevention and the World Health Organization, reports showed that use of PrEP and PEP medications could decrease a person’s HIV risk by up to 99 percent. The #BeTheGeneration campaign was prompted by that medical evidence and offered a much-needed new opportunity to stop HIV as an epidemic with a bold new campaign.

Today, #BeTheGeneration has morphed into an entire program that focuses on Sexual Health and Wellness for the LGBTQ community and beyond.

For more information on #BeTheGeneration, contact bethegeneration@thecentersd.org


#BeTheGeneration (#BTG) is The Center’s comprehensive Sexual Health & Wellness Program that ensures individuals are empowered to take charge of their sexual health and well-being. Comprised of five tenets, this program will Empower by utilizing a robust combination of education, engagement, and services; Fight to reduce stigma and barriers and improve access to screening; Test so individuals know their status; Protect by providing information to make informed choices on how to remain HIV negative and STI free; and Treat by providing resources and care should they be diagnosed with HIV and other STIs.    


Individuals, couples, and families living with HIV are welcome at all Center programs and activities. The Center also has services specifically designed for community members living with HIV/AIDS such as discussion groups facilitated by mental health professionals on dating, relationship building, disclosure, dealing with stigma, medical treatment, and access to support. Additionally, members also talk about life in general and learn how to cope with the psychological impact of living with HIV/AIDS over an extended period of time and ways to ensure a long, healthy life. Groups are available in English and Spanish. The Center also offers food services, a mobile medical unit, and connections to community primary care partners.

During the COVID-19 pandemic, many of The Center’s services are virtual. Please reach out to bethegeneration@thecentersd.org for specific information during this time, or see calendar below.


The San Diego LGBT Community Center

P.O. Box 3357
San Diego, CA 92163 US